Sunday, June 29, 2008

Videoconferencing is Eco-Friendly, Stress Relieving and Is a Real Solution for Pain at the Pump ... In a Word, Vidoeconferencing is Transformative

The Los Angeles Times published a very compelling front page feature article yesterday titled "Envisioning a World of $200-a-barrel Oil." "[W]ith oil closing above $140 a barrel Friday, more experts are taking those predictions [of $200 a barrel of oil] seriously -- and shuddering at the inflation-fueled chaos that $200-a-barrel crude could bring. They foresee fundamental shifts in the way we work, where we live and how we spend our free time."

In the words of the LA Times:

"Dramatically higher transportation costs would usher in an era of virtual mobility, or zero mobility, for many workers.'We're seeing companies go to four-day workweeks, place increased emphasis on working at home, show bigger interest in setting up satellite offices -- anything that gets commute times down and gets people off the road,' said analyst Rob Enderle of Enderle Group in San Jose. Videoconferencing, touted as "the next big thing" for years, would finally have its day, thanks to improved technology and a desperation to cut corporate travel budgets. Telecommuting, or working from home, is easier than ever because of the spread of high-speed Internet access ..."
Job placement consulting firm Challenger, Gray & Christmas, in a new report, echoes these predictions -- (1) the end of business travel and the rise of videoconferencing; (2) 4-day workweeks; (3) the proliferation of smaller distributed offices (rather than the historic massive central offices); and (4) fewer office cubicles and more open spaces to accommodate more transient workers.
Now I know that my company, SightSpeed, has not done enough to tout the natural and compelling travel-reducing (and very real cost savings) benefits of our services. Videoconferencing -- so long as it is high quality, easy to use, and available to everyone either free or low cost -- is a real solution to pain at the pump. Videoconferencing is a way for workers to collaborate effectively, even when they are not in the physical central office. In other words, videoconferencing opens the possibilities of telecommuting as a real option for virtually everyone and virtually every business -- if not all the time, at least some of the time.
Videoconferencing reduces the need to commute into the office everyday -- this means real significant savings to workers. Videoconferencing reduces the need to travel by air as frequently as before because effective meetings can be held this way -- this means real savings to companies, big and small. And, of course, by doing these things, videoconferencing reduces the stress associated with both commuting and air travel (long security lines, delayed flights, packed airplanes) -- and, videoconferencing, accordingly, also frees up time (time to spend with your families, friends, at the gym, reading a good book, or just plain sleeping longer!) These are not speculative benefits -- these are real. I myself work primarily remotely -- running my Berkeley-based company from San Diego --via SightSpeed videoconferencing, and have been doing this going on three years. Look ma -- no commutes! (I go upstairs to my home office); less air travel (I can effectively collaborate using videoconferencing).
And, of course, there are the very real eco-friendly aspects of what we do -- think of SightSpeed and videoconferencing as a clean-tech company and solution. Videoconferencing -- by doing the things noted above -- gives each of us (repeat EACH OF US!) an opportunity to do something very tangible to reduce our carbon footprint and our overall dependence on oil and fossil fuels.
The key, as noted above, is for the videoconferencing solution to be drop dead easy to use, high quality, and available and affordable for all.
"SightSpeed Business" is just that -- less than $20 per month (much cheaper than that for several seats and annual subscriptions; and we even have a free version that can be used effectively by many workers). And, all you need is a webcam (virtually all notebooks now ship with built-in webcams) and a broadband connection. That's it -- no separate hardware needed, no separate infrastructure. And, SightSpeed is fully portable -- you can use it anywhere you take your laptop (Starbucks is a great place).
Traditional videoconferencing, of course, fails this critical test and is not an option. High priced hardware-based systems offered by the "big guys" (Cisco, Tandberg, Polycom) cost tens of thousands of dollars or much more; they require separate expensive infrastructure; they require a separate IT support team for use; they collect dust in large conference rooms from non-use; and they are available to only a few -- not for the many.
With all going on, high quality and cost effective videoconferencing is here and now for every business and every worker. You only need to know where to look.
I urge you to try it at http://www.sightspeed.com/ -- and transform your life and your business in ways that you must see to believe.

This is not fiction ... this is here and now.
IF YOU USE VIDEOCONFERENCING IN YOUR BUSINESS TO REDUCE TRAVEL, STRESS, COSTS AND YOUR CARBON FOOTPRINT, WE AT SIGHTSPEED WANT TO KNOW ABOUT IT. WRITE TO ME DIRECTLY.

Wednesday, June 25, 2008

Ladies & Gentlemen -- Introducing Dell Video Chat Powered by SightSpeed!

Starting today, video chat and conferencing takes a giant leap into the mainstream. Starting today, virtually every Dell consumer laptop ships worldwide with embedded web cams, array mics, and the most innovative, highest quality and easiest to use video communications software -- "Dell Video Chat powered by SightSpeed." While video is THE focus, full wideband audio voice communications (including PSTN in and out telephone calling) and text chat also are part of the communications package. In fact, all of the millions of new "Dell Video Chat powered by SightSpeed" users come with 5 minutes of free "get started" PSTN calling minutes, good for calls to any land line or cell phone anywhere in North America. This augments power features such as 4 person video chat that come free of charge to Dell users. Check out more at http://www.sightspeed.com/dellvideochat

Leading site Engadget already leaked the news earlier this morning and concludes that "Dell Video Chat powered by SightSpeed" is "a pretty compelling alternative to Apple's iChat."

This is a landmark partnership for SightSpeed -- and we are thrilled to be in business with Dell. And, we are thrilled that Dell features "Dell Video Chat powered by SightSpeed" front and center in its new "Dell Dock" -- Dell's brand new task-oriented usability approach to surfacing apps.

Even more compelling, "Dell Video Chat powered by SightSpeed" is not just for Dell users. It is for everyone. Like all SightSpeed services, it is cross-platform, supporting both PCs and Macs (very different from those other guys with the fruit logo who continue to believe in a closed walled garden world). And, "Dell Video Chat powered by SightSpeed" interoperates not only with all other existing SightSpeed users, but also with all other SightSpeed partner users and any SIP-enabled endpoint. How? Because of SightSpeed's massive existing SIP network -- feature rich, full directory, full presence. The other guys in our space -- big and small -- don't have it; and SIP and SightSpeed's standards-based architecture are essential for interoperability and overall user flexibility. In a word, Dell users all benefit from this kind of "reach", and all other existing users benefit from the reach resulting from the millions of new Dell users.

But there's more. Dell users can, with a click of a button, invite anyone who has an email address to easily install "Dell Video Chat powered by SightSpeed" for themselves and enjoy the benefits of SightSpeed's renown video quality and feature set (and new wideband audio and completely revamped and customized user experience). SightSpeed users also can send their personal SightSpeed URL to anyone with a click of the button, so that the recipient can click to call the SightSpeed user through their web browser, without any software download of any kind. You read that right -- without any software download of any kind.

Want even more? "Dell Video Chat powered by SightSpeed" users can easily create and send high quality video mails to anyone who has an email address and recipients need not download anything to view those video mails. And, of course, "Dell Video Chat powered by SightSpeed" users can make telephone calls to any land line or mobile phone virtually anywhere in the world.

After all, "Dell Video Chat powered by SightSpeed" is global.

So, welcome to SightSpeed's brave new world -- a world in which video chat and conferencing is as easy and compelling as, well, sight itself. No downloads necessary; no external hardware or installations necessary; no optimization necessary. All is ready to go with a simple click once you turn on your laptop -- click to video chat; click to voice chat; click to text chat. Experience the unique power of video.

We think you will like what you see ...

The full press release is below:


SIGHTSPEED POWERS NEW ‘DELL VIDEO CHAT’ APPLICATION


BERKELEY, Calif.–June 26, 2008—SightSpeed Inc., the leading provider of Internet video communications, today announced it has teamed up with Dell to deliver “Dell Video Chat,” an easy-to-use communications application now being bundled with Dell’s new Studio laptops.

Video chat is gaining acceptance as a great way to stay in touch with friends and family across the country or the globe. SightSpeed has been widely recognized by the industry for delivering best-in class video chat capability that works across multiple platforms including Windows, Apple and Linux. The application also includes instant messaging and Internet voice phone capability for a full suite of communications options.

Delivering a simple, easy to use communications experience that is intuitive was a top priority. The application is pre-installed on the systems and is activated with one mouse click. SightSpeed has also made it easy for users to share the application with their friends and family who can simply download the “invitee” client program by visiting http://www.sightspeed.com/dellvideochat.

“Dell went out and got the best-of-breed video-communications service—SightSpeed—to be included in their newest laptops. This is as easy-to-use, wherever-you-go as it gets,” said SightSpeed CEO Peter Csathy. “Their stamp of approval means that video conferencing is becoming a part of everyday communications and they picked the best company to provide it.”

Dell Video Chat powered by SightSpeed will include the following features:
· A completely redesigned and streamlined Dell user interface
· Free, unlimited video chat worldwide
· Free, unlimited voice chat worldwide
· Free, unlimited text chat worldwide
· 4-Way Group Chat (voice, video or text)
· Low-rate worldwide calling to ordinary phones – 2 cents per minute in the United States and Canada
· 5 minutes of free phone calling is included with every Dell system
· The ability to purchase custom phone numbers and area codes
· Presence indicators
· Message Center: All video/voice calls Inbox
· High-quality Video Mail
· Video Mail recording of up to 3 minutes
· Storage of an unlimited number of Video Mail messages
· Notification of missed calls and receipt of Voice/Video mail and e-mail
Reporting of Video/Voice call history

“Dell is excited about the opportunity to provide enhanced video chat services to our customers,” said Michelle Pearcy, director, Global Client Software Marketing. “The partnership with SightSpeed allows our customers to quickly and easily communicate with friends and family in a variety of ways by combining both text and video chat features into a simplified customer communication experience.”

Because SightSpeed is based completely on the Session Initiation Protocol (SIP) and global standards for setting up and ending voice and video calls over the Internet, it has the distinction of working across the widest variety of computing platforms. As a result, users will easily be able to conduct video, voice and/or text chat with users of devices on any platform.

SightSpeed offers the highest-quality, full-motion, 30-frames-per-second video with clear audio and no delay; it delivers a superior video and audio experience with low to no latency over variable bandwidth conditions. SightSpeed’s patented technology provides superior rate control for any bandwidth, handling of firewalls and video-codec optimization.

# # #

About SightSpeed, Inc.




SightSpeed Inc. is the award-winning provider of Internet video communications for both the consumer and business user, offering the broadest portfolio of industry-leading Internet video communications services. These include, SightSpeed Free, SightSpeed PLUS and SightSpeed Light (for social networks), the most widely praised consumer-focused video chat services, which turn a PC or Mac into an easy-to-use video phone to communicate with friends and family around the world. In addition, SightSpeed Business is the world’s first high-quality, cost-effective and hardware-free videoconferencing service for all businesses, including SMBs.

SightSpeed's services are SIP-based and standards-compliant. The company’s revolutionary human perception-based technology is patented and based on more than ten years of R&D originating at Cornell University. Among the many awards SightSpeed has received are Frost & Sullivan's “Company of the Year” award, PC Magazine's “Editors' Choice,” PC World's “100 Best Products,” and a 2008 “Codie” from the Software & Information Industry Association.

Founded in 2001 and based in Berkeley, Calif., SightSpeed is a privately held company funded by The Roda Group, best known for launching Ask Jeeves and PolyServe. For more information visit http://www.sightspeed.com/.

Thursday, June 19, 2008

Introducing SightSpeed 9-Way Multi-Party Video Conferencing


Coming soon to a PC or Mac near you ... and, yes, you can choose full screen mode or "sizable" mode as well. While others don't even have multi-party video chat, we decided to up the ante to 9. And, we ain't done yet ...

SightSpeed Light "Widget" Now Live on hi5

Hot off the presses -- our SightSpeed Light widget is now live on social networking site hi5, in addition to MySpace.

Put simply -- it is the easiest and most compelling way for social networkers to create video posts (which can be threaded with friends) and have one click video chats (with no download of any kind needed).

Our official press release -- which hits the wires tomorrow am -- is below:

SightSpeed Brings its Easy-to-Use, No-Download Video Conversation Widget to One of World’s Largest Social Networks

BERKELEY, Calif.–June 20, 2008—SightSpeed Inc., the leading provider of Internet video communications, is expanding the availability of SightSpeed Light, the easy-to-use, no-download version of its video application, to hi5, one of the world’s largest social networks.SightSpeed is now the first company to offer threaded video posts and free video chat between members of hi5. The SightSpeed Light widget works on any computer (PC or Mac) through any standards-based Web browser (e.g., Internet Explorer, Firefox, Safari), with no downloads or installation required.

In April, SightSpeed announced the first availability of SightSpeed Light, initially for MySpace users. Today’s announcement expands that availability to hi5, the no. 1 social network in 25 countries across Latin America, Europe, Asia and Africa.

SightSpeed Light makes video conversations with friends livelier, whether they’re real-time face-to-face chats or threaded posts created by friends recording and posting video messages.
SightSpeed Light captures and creates video messages as posts, creating extended video conversations that are face-to-face, but not necessarily in real time. These threaded conversations start with someone creating and posting a SightSpeed video of him- or herself about any topic. From there, anyone in that person’s hi5 friends group can respond and add his or her thoughts. SightSpeed Light organizes the thread automatically, thus creating a video conversation, all without leaving hi5.

“With the latest version of our widget, SightSpeed is now able to connect with hi5’s over 80 million registered members in more than 200 countries, providing them with unique communications functionality that wasn’t available previously,” said Eric Quanstrom, SightSpeed’s VP, Marketing.

“The majority of hi5’s membership—primarily people in their teens and twenties—grew up texting. Now with SightSpeed Light, they’ll be able to use video just as easily to communicate.”
SightSpeed Light also lets those video conversations happen spontaneously. Because hi5 users can see who among their friends is also online, they can use SightSpeed Light to call them immediately, without download, installation, setup—or cost. These calls are all free of charge to users.

When hi5 members add SightSpeed Light to their profiles, they can notify all their friends. Once their friends have added SightSpeed Light (by clicking “Add this App” from their hi5 profile), they can immediately see when their friends are online to call, video mail or post.
SightSpeed Light works best with a Web camera to provide the full effect of video chatting, conversations and messaging, although audio-only chats and voice mails are possible.
hi5 members can access SightSpeed Light from the hi5 Application Gallery (within the “Messaging” category), or by clicking here (after logging on to the service): http://237425530.hi5.com/friend/apps/displayAppCanvas.do?appId=16253
Download ScreenshotSSLightonHi5.jpg

# # #
About SightSpeed

SightSpeed Inc. is the award-winning provider of Internet video communications for both the consumer and business user, offering the broadest portfolio of industry-leading Internet video communications services. These include, SightSpeed Free, SightSpeed PLUS and SightSpeed Light (for social networks), the most widely praised consumer-focused video chat services, which turn a PC or Mac into an easy-to-use video phone to communicate with friends and family around the world. In addition, SightSpeed Business is the world’s first high-quality, cost-effective and hardware-free videoconferencing service for all businesses, including SMBs.
SightSpeed's services are SIP-based and standards-compliant. The company’s revolutionary human perception-based technology is patented and based on more than ten years of R&D originating at Cornell University. Among the many awards SightSpeed has received are Frost & Sullivan's “Company of the Year” award, PC Magazine's “Editors' Choice,” PC World's “100 Best Products,” and a 2008 “Codie” from the Software & Information Industry Association.
Founded in 2001 and based in Berkeley, Calif., SightSpeed is a privately held company funded by The Roda Group, best known for launching Ask Jeeves and PolyServe. For more information visit SightSpeed online.

Wednesday, June 18, 2008

LinkedIn -- $1 Billion + and Growing

Business networking site LinkedIn has just closed a $53 million investment from Bain Capital that values the company at $1 billion. The company -- whose rivals include Facebook, which is increasingly seeking the professional user -- now boasts 23 million users (the average age of which is 41 with an average salary of $109,000). The trick now for LinkedIn will be to further differentiate itself from Facebook and other major social networking sites that smell dollars from that valuable demographic.

A natural evolution of LinkedIn -- and other social networking services -- includes adding video communications so that professionals can reach out to each other with "one click" video chat and conferencing, as well as "one click" video posts/profiles/mails. SightSpeed already has the industry's best in class "one click" video services -- and we also already have substantial experience in the social networking world, as we are already live on both MySpace and, as of today, hi5.

Tuesday, June 17, 2008

It's Prime Time for Video Communications -- Just Ask Skype

Our colleagues at Skype have just released Version 4.0 beta -- and, of significance, the lead story of this beta release is Skype's increased emphasis on video communications. This shouldn't surprise anyone since, according to pundit Om Malik, 28% of total Skype calls utilize video communications and Skype previously had essentially treated video as an afterthought.

However, taking a closer look beyond the headline, Skype's primary video enhancement -- i.e., full-screen video (as opposed to its previous mere thumbnails) -- is nothing novel or remarkable. In fact, SightSpeed has had full-screen mode and resizable video windows for years now. Let's face it, Skype is a voice communications company first and foremost -- always has been, always will. And, Skype still does not have basic video features such as multi-party video chat and video mail/posts/blogging -- features that SightSpeed likewise has had for years. And, of course, and among other things, Skype is a closed proprietary network, whereas SightSpeed is fully SIP and standards-based (which is critical for interoperability).

Nonetheless, Skype's latest release and marketing emphasis are yet more data points underscoring the importance and unique power of IP video communications and the fact that video communications is no longer early adopter stuff -- it has entered the mainstream in a big way after all these years of promise. A primary driver is the fact that virtually every notebook computer shipped worldwide now comes with a built-in webcam. Why? For video chat/conferencing/blogging.

Expect more and very significant "data points" on this point in the days and weeks ahead. And, stay tuned right here, as SightSpeed will continue to do what we have always done -- emphasize video communications first and foremost.

To be clear, we very much respect all that Skype has done to revolutionize the world of communications, and we value the increased "visibility" they are now bringing to video communications in general. The more radar screens, the better. And, video communications can do things that no other form of communication can do -- can truly "connect" folks (and, let's face it, also reduce the stress and cost of travel/commuting in life, thereby also helping our planet).

"A rising tide lifts all boats ...."

Wednesday, May 28, 2008

Is the TV Set-top Box Going the Way of the Dodo Bird?

Big news for TV viewers announced today -- Sony Electronics has reached agreement with several of the major cable operators to provide 2-way interactive services without the need for any cable set-top box. Instead, TV watchers will be able to plug their cable connections directly into their TV sets to interact with web-based services such as video on demand. Although Sony is the first to reach this accord, other major TV electronics companies are expected to follow suit.

Certainly, the implications of this development are far-reaching -- including the types of rich interactive services that will be available to TV viewers. As indicated in the Los Angeles Times article, expect interactive chat and video chat, among other novel and compelling new services to move off the desktop and into the home on the big screen. Soon, you will be able to make comments to your best friends about your favorite stars while watching the Oscars -- even if those friends are far far away.

Tuesday, May 13, 2008

Telcos/Cable Operators -- "Skype Killer", WiMax and the Importance of SIP, Open Standards & Differentiation

Last week, two major stories broke in the communications space -- first, Om Malik's closely followed report that many of the major telcos may be planning to launch a "Skype Killer" in 2009; and second, the formation of a new WiMax consortium led by Sprint, Intel, Google, Time Warner cable and others.

Very interesting stories indeed from our perspective at SightSpeed ...

Why?

Because SightSpeed -- which is fully SIP and standards-based and with an already sizable, established and feature-rich SIP network for interoperability, as well as best in class IP communications services -- offers unique potential power to each of these major new initiatives.

How?

SightSpeed could immediately give telcos and cable operators a robust and proven SIP network and standards-based platform, as well as best in class differentiated video services, to beat back Skype (which is a closed "walled garden" system) at its own game. We already are partnered with some of the biggest technology companies in the world, including Intel and Microsoft, and that's how we make it happen -- partnering with the best. Why try to build it themselves when tremendous experience, expertise, resources and critical "time to market" issues come into play? It's all built, proven, and here and now.

SightSpeed's best in class SIP services also would be a natural and differentiated service offered by the WiMax consortium to underscore the power of their nationwide network. And, unlike Skype's problematic "super node"-based P2P architecture, SightSpeed's P2P architecture is safe and requires no routing of calls through unsuspecting third party PCs and servers. Virtually all traffic is direct -- caller to call receiver.

Best of all, SightSpeed could enable interoperability among all SIP-enabled endpoints across all of these services, whether they are on the desktop, in the field on notebooks and UMPCs/MIDs, in the living room and on the TV screen, or on mobile phones. All connected ... all the time ... on all devices.

Uber-blogger Andy Abramson wrote a very compelling story today about both of these recent major developments and the critical importance of SIP/standards-based solutions and differentation among product offerings. I agree with Andy -- it is not about "killing" Skype. That is neither necessary or even possible. And, that certainly is not our goal at SightSpeed.

Rather, the right strategy -- and our strategy at SightSpeed -- is to "beat" Skype and others with open standards, interoperability, and critical mass of players in the space who want to offer the best possible overall communications solution with the broadest number of possible endpoints (all of whom are able to "find" each other via our central directory).

Here is Andy's full post below -- which is definitely worth a read:

May 13, 2008

What's Next In IP Communications? Here's An Idea To Look At



Last week two stories seem to generate a lot of interest all across the blogs and in the news. The first was the rumor of a

Skype Killer” being planned by the leading telcos around the world. The second was the blockbuster move by the new WiMax consortium of players including Intel, ClearWire, Sprint plus the cable companies, along with online leader Google, to take over what Sprint and Clearwire were both not really doing yet, that to create a national WiMax footprint here in the USA which will deliver, in theory, both Mobile and Fixed broadband solutions.

The two events treated separately are interesting to say the least, but what dawned on me is that the idea of killing Skype was rather ballsy and very interesting given the already installed user base Skype has worldwide. I mean short of blocking them completely, the idea of a Skype killer makes for nice speculation, but only has a chance of happening and succeeding if the entire telco world agrees on a uniting behind a standard like SIP for IP communications (voice, video and text) vs. the walled garden approach of Skype that already has all that.

You see, the genie is out of the bottle and there’s no putting the Skype Genie back in, so another more robust and accepted flavor of IP communications that does the same thing and more, but without the already known concerns that Skype raises, could overtake them in time, especially if its primary purpose was to supplant the existing analog base of installed users as the telcos move them to IP on their own or see them migrate to cable or WiMax. So what can the telcos do together?


Given eBay has Skype up for sale, the telcos could also band together to buy Skype from eBay and simply put it to sleep. The cost to shut it down would be less than they are losing per year. But just like Microsoft propped up Apple to point to another operating system being alive and well, we know that won’t happen. So with that I’d say the idea of a SkypeKiller has far more merit as a means to play “keep away”, not “take away” because those users already in love with Skype are hooked and not easily coming back.

But simply going after the Skype type of user crowd is so “me too” and in this era of innovation, there has to be another play, and there is.
WiMax. Last week’s announcement of the mega players all joining hands was a very good deal for
Clearwire and Sprint. Clearwire's investors cashed out. Sprint got someone else to carry the ball in the USA market, plus this now provides another option to offer IP based communications versus the already existing 3G solutions.

As a result I chose to think how the very much-ballyhooed WiMax play could be differentiated versus being looked at as only a substitute for the mobile phone. As I like to say "too much me too, me also, not me different" is nothing really new. I mean, what good is going the 4G route if all it does is give a less expensive experience to make phone calls on the go, and not work everywhere for many years to come. That’s what the cable guys already did with VoIP, where the only difference from what we’ve always had from the phone company is the wire the phone service travels over and the bill.

That’s so “me also” in my book. WiMax needs to be more “me different.”
So here's the way I see it. For the most part, the cable guys in the WiMax venture have the most to win because with the mobile WiMax play it gets them into the mobile game with something new, presuming they open up their minds (and checkbooks) and look beyond the opportunity to only a mobile voice play.
From the get-go they have the opportunity to go out of footprint (i.e. venture into markets not under a franchise agreement with a municipality) and second they get to be in the mobile space. Both are very attractive opportunities, but when it comes to selling wireless, they've pretty much already proven via Pivot that selling mobile phone service isn't in their DNA. And also don’t forget this is their second go with Sprint and neither time has really worked well. Many forget the cable guys were the partners in the launch of the Sprint CDMA network years ago and look where Sprint is today.

Well maybe, three times is really the charm?
Instead of simply being another voice play to battle Skype or the mobile operators, the WiMax companies and the cable operators, and heck, even Ma Telco may all may find that they may be better off looking in another direction.
That direction is real-time video communications bundled up along with other IP related services like voice and text, all in one neat little package.
Why video when selling voice to their already installed user base is already there for the cable guys?

Because it is different.

In essence video is the next level of real-time communications to be nurtured and embraced, not only because its ready now, but because it also gives the WiMax, Telco and cable players a very different value proposition to offer and lead off with.

By offering and delivering video, along with voice and text as the new universally used platform for real time communications voice gets to come along for the ride via a real standard, SIP (session initiation protocol.) On the other hand, Skype with their self-created stigma with P2P remains further anti-telco That goes hand in hand with already being perceived by the cable MSO’s as the enemy too. Both factors makes the opportunity around making a lot to do around SIP standard based video the perfect way for the cable folks and the telcos to unite around a common bond. You see, if they don’t join hands and play together no one really wins at all.

Why standards based video to go along with voice and text?

First off, by offering video the cable guys and Bell heads offer up an instant differentiator to the traditional mobile operators. They need this, and WiMax as the next platform needs something “new and different” to get ahead and gain a foothold. Also we don’t need another GSM vs. CDMA war any more than we needed the VHS VS. BETA format battle years ago. That’s where the concept of standards comes into play big time.

Second there are already accepted video standards (H.263, H.264) already in place that that are SIP based and IMS compliant that makes it easy to then interconnect to just about anyone else who is equally standards based. This means when AT&T really enters the WiMax game and gets beyond their idea of “fooling around” and playing wireless chicken in Pahrump, NV, and they will, they’ll easily be able to join in on the fun while their common enemy keeps themselves out of because of their own walled garden approach.

Third. The cable guys are already embracing both SIP and IMS (why else would Comcast have played such a big role at this year's IETF annual congress.) That’s why SIP based and IMS compliant video is a natural.

Fourth. There is proven expertise in the SIP video space already in the marketplace today, with existing customers and patented intellectual property, so all the cable, Telco and WiMax folks need to do is put the video communications technology “inside” the network. This can happen the day the network is turned on, not in a few years after it starts getting deployed. More instant differentiation and faster user gratification.

So what's the Net-Net? That’s easy to see.
The NEXTGEN 4G cable backed carrier, and yes even the telcos all get something very safe and very open, and something they can’t likely build themselves as a international group. They also get to offer something that is very easy to use, as well as something that is very much different.

The challenge though is while so many of us may see the opportunity, we all know that others may not see what is plain as day, simply because of the ever present "not invented here" myopia to often found inside some of the cable and Telco lands. Oh...that’s right, WiMax wasn't invented by any of those players either and look at all the money they spent...well maybe they will get to see it after all.