Monday, February 11, 2013

25% of Netflix "House of Cards" Viewers Binged -- Watched All 13 Episodes

Netflix's first major foray into original programming -- "House of Cards" -- is a critic's darling.

It also appears to be a big Neflix user hit.

Apart from the show itself, the big story, of course, is Netflix's decision to make all 13 episodes available at the same time -- rather than release them over time (which is the industry standard).  Kirk Punches just recently wrote a guest post on this subject on my blog.

Remarkably, Daily Variety reports that a full quarter (25%) of all users who viewed the first episode of "House of Cards" fully "binged" and watched all 13 episodes.

Think about that.  Quite incredible.  Just think of the stamina alone!

Perhaps not so surprising after all, though.  How many times have you picked up a book and couldn't put it down?  If it's good -- really good -- that's what happens.

Well, that is happening here with "House of Cards."  And, you can bet that Amazon, Google and others -- including HBO -- are taking notice.