Wednesday, January 16, 2013

Nielsen Report -- Cord Cutting Is Real

Cord cutting is real and happening in significant numbers now, concludes a new research report by Nielsen (which is significant itself, given Nielsen's long-time central role in television audience measurement).  The report measured year-over-year changes from Q3 2011 - Q3 2012.

Here are some of the report's key findings:

-- U.S. individuals spend 33 hours per week watch videos across all screens
-- the number of homes subscribing to wired cable television services decreased 4.1%
-- at the same time, telco-provided television services increased 21.1% and satellite television increased 2.1%
-- "nearly a million more homes are subscribing to broadband while skipping a traditional paid tv subscription"
-- the number of broadcast/broadband only "television" homes increased 22.8% in the two year period Q3 2010 - Q3 2012

With the continuous string of new online content mega-deals by Netflix, Amazon and others, this trend likely will accelerate.

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