Mega-media company Warner Bros. just announced its new CEO -- Kevin Tsujihara.
Although Warner's move was a surprise to many, it shouldn't have been.
Tsujihara has been Warner's primary senior level executive and proponent of the promise of digital media. So, this decision -- by one of the largest media companies in the world -- underscores that even the slow-moving standard bearers now have embraced the reality that digital distribution represents the future of the media business -- i.e., their business.
In that way, Tsujihara's promotion represents a coronation of digital media -- a passing of the distribution baton, as it were.
And, remember, we are still in the relatively early stages of such distribution ....