Coachella -- THE preeminent music festival in the U.S. -- bleeds money. And, owner AEG Live has taken note and is taking the brand to places it has never gone before -- from one of the driest of the dry places in the world (the Coachella Valley/desert in California) to the high seas (the Caribbean).
One month from today -- December 16 -- marks the maiden voyage of the SS Coachella, a mini Coachella experience on a maximum-sized cruise ship. True to form with Coachella's new playbook of identical line-ups for two consecutive weekends, the SS Coachella first sets sail for the Bahamas (December 16-19) and then immediately follows it up with a tour to Jamaica (December 19-23).
I will be on the first tour -- the very first SS Coachella (after attending the main Coachella event 3 out of the past 4 years).
And, while the line-up is disappointing (Pulp is the headliner, really?), I am already getting restless for what inevitably will become a notorious event in its own right.