For the second time in the past few months -- and after not touching my blog design even once for the 6 years prior -- I have redesigned my blog and template. Why? To optimize your user (reader) experience by making more information more readily available -- easier. While my last redesign was perhaps "prettier," it wasn't as functional. Important information was essentially hidden -- including the full side-bar to the right here. And, I was requested to add more sharing options -- including a LinkedIn sharing option. The one downside for adding the new sharing options, however, is that all historical sharing data (including number of retweets, as one example) is gone -- so, as you peruse past posts, you won't see any such data. Not ideal, but it is what it is.
For a blog, and for many products/services/websites, "pretty" isn't always better. It is about the content after all. And, it is about accessing that content -- easily. At least, that's what I think. (For those interested in understanding the critical role played by U/X design, click here to read my earlier post on the subject which features an interview with Sorenson Media's own U/X expert, Chris Meyer.)
What do YOU think? Send me your feedback. I want to hear it. And, if you don't like it, maybe I'll try try again.