Monday, September 10, 2012

Announcing New "Sorenson Premium" Server Encoding

Am reporting here direct from the IBC conference in Amsterdam (live, actually, while I eat here in the IBC cafeteria amongst the throngs).

My company, Sorenson Media's, big IBC-related announcement here is a major new product release -- "Sorenson Premium."  Sorenson Premium offers the best of both worlds in the "Squeeze" suite of products -- operating a middle ground between our Squeeze Desktop and Squeeze Server enterprise products.  New "Squeeze Premium" harnesses the power, utility and UI of Squeeze Desktop -- but, for the first time, optimized for a server environment and with powerful offloading capabilities via watch folders (as well as built-in support and unlimited software updates).  We heard from many of our customers that they were looking for this type of "middle ground" product -- we responded.

Here is the full text of our press release that just broke earlier today.


Sorenson Media Launches Sorenson Squeeze Premium to Provide Cost-Effective Encoding Power, Flexibility in a Server Environment for Video Professionals

Sorenson Squeeze Premium Created in Response to Strong Demand from Video Professionals for Easy-to-Use Encoding Solution Compatible with a Server Environment 
New, Feature-rich Version Combines Intuitive Squeeze User Interface with Powerful Server Encoding, Full Range of Presets and Codecs, Personalized Technical Support  
SAN DIEGO and AMSTERDAM (September 10, 2012) — Sorenson Media today announced the immediate availability of Sorenson Squeeze Premium, a user-friendly, high-powered version of the gold-standard Squeeze video encoding software optimized to run in a server environment. 
The launch of Squeeze Premium was made in conjunction with the 2012 IBC (International Broadcasting Convention) Exhibition in Amsterdam. The company also announced that it has been nominated for four Streaming Media Europe Readers Choice Awards, including Cloud Video Service, Online Video Platform, Transcoding Solution and Streaming Services Provider.
Optimized for installation on Windows Server 2008, Squeeze Premium provides video professionals with the speed and power of server-based encoding combined with the familiar user interface and features of the Squeeze desktop application. Squeeze Premium enables post-production houses to maintain a server-based encoding tool without the need for a dedicated IT staff with expertise in API implementation and other specialized tasks. 
“We created Squeeze Premium in direct response to many requests from video professionals for an easy-to-use video encoding tool that is optimized for a server environment,” said Eric Quanstrom, Sorenson Media’s chief operating officer. “By combining the power and flexibility of server-based encoding with the convenience of the traditional Sorenson Squeeze user interface, Squeeze Premium dramatically streamlines workflows. In addition, offloading processor-intensive jobs to a dedicated server frees up professional video editors and their computers to focus on what they do best – create and maximize their own ROI.” 
As with Squeeze desktop, Squeeze Premium enables video professionals to use Watch Folders that make encoding as simple as dragging and dropping a file onto a specific folder on the server. Users can employ familiar presets or “encoding recipes” to each encoding job to specify output format, bitrates and other parameters. The content is encoded on the server and delivered to the destinations of the user’s choice.
Squeeze Premium is designed to make it easy to share and collaborate with encoded videos through fully automated processes within the user interface. Users also benefit from the ability to store, manage and distribute videos with the comprehensive Sorenson 360 online video platform (OVP). Squeeze Premium can also send video directly to unlimited publishing destinations, including Amazon, CON (Akamai and Limelight), YouTube or choose their own FTP, SFTP and folder destinations.  
Other key features and benefits of Squeeze Premium include:
Presets for all major formats and codecs supported by Squeeze, including adaptive bitrate standards
Priority technical support through an assigned account representative, with a dedicated direct phone line, email and live chat
One year of free product upgrades
A free copy of Video Compression for Flash, Apple Devices and HTML5 by encoding expert Jan Ozer
Pricing and Availability
Sorenson Squeeze Premium is currently available. The retail price of Squeeze Premium is $1,995. For additional information about Sorenson Squeeze Premium, visit www.sorensonmedia.com/watch-folders or contact a member of the sales team at sales@sorensonmedia.com.  

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