Another personal milestone in my wonderful world of blogging -- I just passed the 1,100 mark (which I inadvertently missed reporting at the time). This is my 1,103rd post to be exact -- a milestone that represents literally hundreds and hundreds of early (very early) hours on the keyboard. I hope that my musings have entertained and educated along the way. At least I enjoy it.
And, so, here's the topic for this 1,103rd post -- the power of the Sorenson Media brand.
On Tuesday, we announced yet another major Sorenson Spark codec licensing deal -- this time with Renesas Electronics, one of the world's five largest semiconductor companies. Then, on Wednesday, Renesas's stock soars 35%! Coincidence? I think not!
Okay, okay -- am having a bit of fun here. Actually, analysts are attributing that vaulting of shareholder value to the fact that grand-daddy/legendary private equity firm KKR is expected to invest $1.3 billion in our new partner.
Nonetheless, our partners frequently tell us that our Sorenson Media brand matters. And, I learned this from my first days with the company in early 2009 -- that the Sorenson name stands for innovation, ingenuity and trust in the eyes of customers and partners alike. That's why we count over 70 Fortune 100 companies as our customers.
I was fortunate to have inherited this legacy -- a legacy that we take very seriously -- and upon which we continuously challenge ourselves to build and expand (case in point: expect a major new product announcement soon). And, we take that very seriously not only for ourselves, but also for our partners like Renesas.