Here is the full official press release that is just hitting the wires this morning (once again, you are reading this news first):
Sorenson Spark Video Decoder Licensed by Renesas
Sorenson Spark Enables Consumer Devices to Playback the Largest Library of Video on the Internet
SAN DIEGO (August 28, 2012)—Sorenson Media today announced that its Sorenson Spark video decoder has been licensed by RENESAS Electronics corporation to be included in its next generation chipsets. The Sorenson Spark video codec enables today’s advanced digital devices to play the largest library of videos available on the Internet.
Sorenson Spark is the industry’s most ubiquitous video codec and was the first codec used in Macromedia Flash, now Adobe Flash. The decoder exclusively enables the playback of hundreds of millions of videos on the Internet, including those on YouTube, the single largest online video destination site today. RENESAS is a leading semiconductor company and provides products incorporating video decoder functionality.
“We continue to be focused on providing our customers with the most advanced technology solutions,” said Hiromi Watanabe, general manager of SoC software platform division of RENESAS Electronics. “Sorenson Spark will enhance our ability to more directly meet the demands of the consumer electronics market as consumers increasingly want more access to all of the content available on the Internet and elsewhere.”
“Renesas is a clear leader in the worldwide semiconductors market, and we are pleased that the Sorenson Spark codec will now be included in its product offerings,” said Douglas Cebik, director of business development for Sorenson Media. “With video becoming such an essential part of every device, it is important that end users have access to all the content the Internet has to offer, included those videos encoded exclusively via Spark.”
About Sorenson Media
Sorenson Media (www.sorensonmedia.com) is an award-winning provider of the highest quality, differentiated video encoding solutions. With highly scalable cloud- and server-based encoding solutions and desktop applications, Sorenson Media empowers the enterprise, video professionals and small-to-medium organizations to easily and affordably encode, manage and deliver the highest-quality video online. Since 1995, the company has been at the forefront of bringing online video into the economic and cultural mainstream. As video rapidly proliferates online, businesses of all sizes rely on Sorenson Media to innovative solutions to meet their evolving needs.
Sorenson Media Public Relations