Tuesday, June 12, 2012

The Power of Video ... And Simplicity -- Harvard Baseball's YouTube Video

If you haven't received or watched this video, then you apparently are living in a cave -- since this video (of Harvard Baseball team's ode to a current pop song while on a road trip in a van) has been watched 12.5 million times. Yes, 12.5 million times! Why? As someone close to me pointed out, this video demonstrates the power of (1) spontaneity, and (2) simplicity. And, of course, there is the element of youth. It IS amusing. But, still -- 12.5 million views? You be the judge. Watch it. I know -- this isn't one of my deepest posts. But, every now and then you need to give a nod to pop culture. And, it does represent the power of social media/video after all ....