Tuesday, March 06, 2012

NEW Sorenson Squeeze 8 Pro -- ProRes, DNxHD, Dolby Pro Audio

Big news on the Sorenson Media front today -- we officially launch an important new product -- Sorenson Squeeze 8 Pro. Due to demand from our customers for more professional codec support, new Pro features support for Apple ProRes, Avid DNxHD, Dolby Pro Audio and other professional features. (Here is a chart that explains how new Squeeze 8 Pro stacks up against Squeeze 8 classic.)

As we state in our official press release, "for the first time, video professionals can work seamlessly within and between leading professional formats and non-linear editing systems -- including the capability to easily output video to mezzanine formats including Avid DNxHD on Windows and Apple OS X systems and Apple ProRes for OS X systems."

We think this is a very big deal for many of our expanding base of customers -- and we are proud of this release. But, as always, don't take our word for it. Try it out for yourself. Take it for a spin via our 30-day free trial with full functionality.

Here is the full text of the press release:

Sorenson Media Launches New Sorenson Squeeze 8 Pro with Support for Apple ProRes, Avid DNxHD, Dolby Pro audio and Other Professional Features


· Sorenson Squeeze 8 Pro Provides the Industry’s Highest Quality, Greatest Control and Most Effective Workflow for Video Professionals


· Newest Version of the Industry’s Leading Encoding and Transcoding Engine Empowers Video Professionals with Seamless Input and Output Capability with All Leading Formats, Including Avid DNxHD and Apple ProRes


· Sorenson Squeeze 8 Pro Available as a Fully Integrated Standalone Encoding/Transcoding Solution, or through Add-Ons to Sorenson Squeeze 8


SAN DIEGO (March 6, 2012) – Sorenson Media today announced the immediate availability of Sorenson Squeeze 8 Pro, which gives video professionals unprecedented workflow functionality and control using the company’s gold-standard encoding and transcoding application.


For the first time, video professionals can work seamlessly within and between leading professional formats and non-linear editing systems – including the capability to easily output video to mezzanine formats including Avid DNxHD® on Windows and Apple OS X systems and Apple ProRes for OS X systems.


Notably, Sorenson Squeeze 8 Pro supports up to 12-bit pixel bit depth, providing users the ability to maintain true, rich colors within their videos.


In addition, the new Pro version of Sorenson Squeeze 8 now includes the ability to encode for Dolby Pro audio along with the standard full support for the most popular video formats, including H.264, Flash, WebM, Windows Media, adaptive bitrate, and DVD Blu-Ray.


“Sorenson Squeeze Pro underscores Sorenson Media’s absolute commitment to our customers, listening to their needs, and innovating to optimize their workflows,” said Peter Csathy, CEO of Sorenson Media. “We created this new Pro version to address the specific needs of many of our customers, and by combining Avid DNxHD, Apple ProRes and Dolby Pro audio with all the other formats Squeeze supports, we've created the highest-quality, most cost-effective, all-in-one solution on the market today. We believe Squeeze 8 Pro is the ultimate workflow optimization and collaboration tool that builds upon Sorenson Media’s longstanding legacy of quality and control. But, we want video professionals to decide for themselves; that’s why we offer free trials.”


Avid DNxHD Encoding with Sorenson Squeeze 8 Pro


Sorenson Squeeze 8 Pro makes it easier for video pros to produce top-quality SMPTE VC3-compliant video bitstreams, simplifies post-production with quicker edits on mezzanine HD formats with Avid DNxHD, and fosters real-time collaboration across platforms. Professional video workflow is further optimized through the ability to export Avid DNxHD files for Avid® editing systems without owning Avid software. In addition, Squeeze 8 Pro offers full support of all Avid DNxHD® bit resolutions up to 10-bit and frame ranges.


Apple ProRes Encoding with Sorenson Squeeze 8 Pro


Sorenson Squeeze 8 Pro enables video professionals on Apple OS X systems to take full advantage of the Apple ProRes family of codecs, including multistream, real-time editing performance and high image quality with reduced bandwidth. Users of Sorenson Squeeze 8 Pro can expand their workflow through the capability to export ProRes files for Final Cut Pro editors directly from Avid, or to create Apple ProRes files for Final Cut Pro editors. Squeeze 8 Pro supports the following format variations of Apple ProRes: 4444 (up to 12-bit), 422 (10-bit), 422 HQ (10-bit), 422 LT (10-bit), and 422 Proxy (10-bit).


Pricing and Availability


Sorenson Squeeze 8 Pro and all Add-Ons are available immediately. Sorenson Squeeze 8 Pro can be purchased as an integrated video encoding/transcoding application for $999. Alternately, users of Sorenson Squeeze 8 can purchase any combination of three Sorenson Pro Add-Ons for Squeeze 8 – Avid DNxHD Encoding, Apple ProRes Encoding (OS X only) or Dolby Pro Audio Encoding separately for $99 each.


For additional information about purchasing Sorenson Squeeze 8 Pro, please visit www.sorensonmedia.com/squeeze-pricing.


Online Press Kit


High-resolution images, background information, datasheets and additional company detail can be found in Sorenson Media’s online pressroom at www.sorensonmedia.com/presskit.


About Sorenson Media


Sorenson Media (www.sorensonmedia.com) is an award-winning provider of the highest quality, differentiated video encoding and workflow solutions. With highly scalable cloud- and server-based transcoding solutions, desktop encoding applications, and content management and delivery services, Sorenson Media empowers video professionals and businesses of all size to easily and cost-effectively encode, transcode, manage and deliver the highest-quality video online and to mobile devices. Since 1995, Sorenson Media has been at the forefront of bringing online and mobile video into the economic and cultural mainstream. As video rapidly proliferates online, businesses and video professionals increasingly rely on Sorenson Media's innovative solutions and legacy of trust to meet their evolving needs.


Avid, and Avid DNxHD, are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries.

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