It also was an incredible example of the power of fitness -- and team-building. From the time we announced that we would do this together (which took all of 30 seconds after learning about this race), we talked about the race incessantly -- we also trained incessantly (and talked incessantly about our incessant training). We immediately shared a common fitness goal -- and we commit to doing it together.
That got me thinking. Why not build this type of experience directly and permanently into our company culture by providing a "Fitness/Team-Building" benefit to each member of the team? Why not build a benefit that both promotes (1) a healthy/active lifestyle, and (2) a healthy/active team that works together and builds overall esprit de corps both on and off the Sorenson Media playing field?
So, that's what we did. This past week I announced a new $500 annual "fitness/team-building" benefit for each member of the team. It is a "use it or lose it benefit" -- essentially each team member can sign up for a "qualifying event", and the company will reimburse them up to $500 for the calendar year. A "qualifying event" includes a race (like the Spartan Race), a walk (like a benefit walk for Epilepsy), or even membership to a gym. And, the goal is to sign up together with others in the company -- and "just do it" (the event) together.
I can tell you this -- this new benefit earned unanimous rave reviews from the team. There is deep appreciation. They consider this to be an extremely cool -- and differentiating -- benefit.
And, look at what this simple gesture promotes. Great physical and mental health. Great team-building. This is all good for each person (including myself), and for the company.
I urge each entrepreneur who reads this to do the same. The benefits are myriad -- including increased productivity.