Wednesday, August 31, 2011

4G Networks -- Even Skeptical Industry Pundits "Blown Away" By Mobile Video Experience

As everyone knows (because we experience it daily first-hand), streaming video on mobile devices historically has been a hit or miss proposition (well, largely a miss). Certainly, video quality on mobile devices to date has been severely challenged; and challenges seriously inhibit optimized growth and the overall multi-billion dollar mobile video market opportunity. (Of course, we at Sorenson Media can help here, because our services -- including adaptive solutions -- are core to squeezing -- so to speak -- the most video bang for your network's bit ... but I digress ....).

Welcome to the wonderful world of 4G networks. And, if you believe mobile video streaming is big now, you ain't seen nothin' yet ....

Video industry guru Dan Rayburn of Streaming Media -- who doubles as a secret agent for leading analyst firm Frost & Sullivan -- just spent significant time streaming video on smart phones over Verizon's 4G network. His verdict? In his words -- and, Dan is no easy customer -- "I am blown away by the quality of the video being delivered over Verizon's 4G network." And, he concludes, "video to mobile is the future of our industry."

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