Other winners in this brave new world of TV everywhere? Certain service providers of course (although the competition will be legion). Content providers as well (although "winning" will be a long-term proposition until winning business models are proven out via a combination of on demand purchases, subscription services, and ad-driven models; but, make no mistake, although the prospects for effective content owner monetization now may seem daunting, the coming ubiquity of video -- anytime, anywhere, on demand -- will prove to be a boon and all of us will look back at all the angst right now as being a moment in time).
And, of course, all of this video must be encoded ... all of it. And, quality, flexibility and expertise matters because making video look great -- and making it look great across all platforms and all new devices -- is hard, hard, hard.