But, these folks at Google are smart, very smart, don't you think? They've done alright with their core ad revenue business, oh so I hear. And, they believe that they ain't seen nothin' yet. Sure, driving ad revenues on computers has already led them to the promised land -- there are 1 billion computer users worldwide after all.
1 billion -- is that all?
That number is dwarfed by the 4 billion TV viewers worldwide. And, Google wants to reach 'em. How? By accelerating the proliferation of high quality video over the Internet so that video becomes pervasive in the living room. And, Google believes its royalty-free VP8 codec can be a critical driver to make that happen -- by reducing the confusing cacophony of multiple competing codecs in the online video world as relevant industry forces unify under its cost-free umbrella.
That is why it was no coincidence that Google last week also announced Google TV. Google TV is designed to give us all the power to easily navigate all of that wonderful "television" content that will be delivered over the Internet -- in a very familiar, Google'ian fashion. No electronic programming guide needed. Just your father's everyday Google search box.
And, voila. QED. Res Ipsa Loquitur. That's what it's all about. If Google controls the TV experience in a world flush with high quality video content accessible anywhere, then Google gets its nifty little ad money machine to print out evermore heaps of cash.
You think Google is everywhere now? Just wait. Oh, it may take some time -- maybe even a couple years. But soon, Eric Schmidt will be sitting right there, on your couch, in your living room, next to you.
And he'll be smiling with that "don't be evil" grin on his face ...