Apple's, that is.
When Steve Jobs talks, people listen.
Will Apple's Tablet revolutionize the world of print media in much the same way as the iPod did with music? In the inimitable words of my Magic 8-Ball, "All signs point to 'yes.'"
Why? Because sometimes things take on a life of their own. People simply BELIEVE -- and it is that belief that makes it happen. They essentially WILL it to happen (I wrote about the power of belief in leadership just a few days back).
In this case, people around the world simply believe in Apple ... in Steve Jobs ... in whatever vision he lays out. He is a great story-teller. So, we all listen. And, we believe. He was visionary and "right" before with the iPod, the iTouch, the Mac, so we believe in his vision and that he is "right" again. His "right-ness" is essentially pre-ordained.
In this case with the Tablet, it isn't just we consumers who believe. It is the content owners as well who will make or break (and, again, odds are "make") the Tablet's overall success (for a great perspective on the critical importance of the Tablet's content offerings, click on this link from TechCrunch). Print media is desperate for a business model in this brave new world of digital media, so they desperately are in need of a savior. And, they find one in Steve Jobs. And, they listen to his gospel. And, they have faith. And, so they believe.
The Tablet undoubtedly will be "pretty" and "sexy" as all Apple products are. But, that alone will not make it succeed. It is WE who make it succeed, because it is WE who believe. We will see others believe, and we will want to jump on the belief train. In the immortal words of Yul Brynner in the classic movie The Ten Commandments, "So Let It Be Written. So Let It Be Done."
THIS time, it is written on Apple's divine Tablet ...