This weekend, my Minnesota Vikings are, at long last, again in the NFC Championship playing for the Super Bowl. Is this our year? I think it is (we have Favre, the Ageless Wonder, after all, who gives hope to all of us digital media veterans). Does this have anything to do with digital media? Of course not. But, this is a huge weekend for me so indulge me.
Back to economists and the monetary value of my emotional connection to the Vikings. Freakonomics recently concluded that the Vikes are "worth" about $531 annually to each Minnesotan (that means me).
$531? Are you kidding me? I have watched every single game this year -- and have usually forced my family to watch them too. I have purchased jerseys and flags. I even went to paint-your-own pottery place "Color Me Mine" with my kids and painted myself a Vikings helmet!
Is that $531?
Or, is that priceless?
Well, it all depends on whether they win this weekend and go to "the Show."