Monday, November 02, 2009

Squeeze 6.0 -- A Total Workflow Solution, Not Just An App -- Launches Tomorrow (Well, Today ...)

At long last -- well over 1 year in the making -- Sorenson Squeeze 6.0 arrives today (well, it was supposed to be announced tomorrow, but TechCrunch beat everyone to the punch).

Our gold standard video encoding product just got, well, "golder" ... a lot golder. Previously, Squeeze was known as being the best in class video encoding application for video professionals. Now, think of it as a total workflow solution. It is unlike any Squeeze you have seen before (and I can tell you this having done 30 pre-release press briefings, everyone who has seen it in action agrees.)

Video quality, better? Check -- the best codecs, the most filters, Sorenson's expertise.

Speed, better? Check -- up to 5X better in certain circumstances.

But, it's all the other innovative "stuff" that my team has developed that truly makes Squeeze 6.0 downright revolutionary and stand alone. The ultimate goal of our team was to reduce the pain that previously came with encoding video ... and with all other parts of the video pro's workflow. The ultimate goal was to free the video pro from their desk so that they could spend more time shooting videos, building their businesses, and living their lives.

How did we go about doing this?

First, a familiar, yet streamlined and redesigned UI -- more intuitive, easier to use, and more pleasing to the eye.

Second, email and SMS notifications to the video professional when their encoding job is done -- in other words, "set it and forget it." That means that the video pro can start the job, leave his or her desk, and then receive notification (even on an iPhone) when the job is done.

Third, secure "review and approval." Gone are the days when time is lost by the video pro having to burn a DVD and messenger it over to his or her client. Now, all of this can be done online and on the iPhone -- and all securely.

Fourth, direct publishing and syndication from Squeeze to YouTube, Twitter, Akamai, Limelight and more (including Sorenson 360).

Fifth, seamless integration now with Apple's FinalCut Pro in addition to our great partner Avid.

Sixth, a new community element to Squeeze called the "Preset Exchange." Now, each of us can simply download complete presets -- think of them as encoding recipes -- from some of the industry's most renown video experts (both in-house at Sorenson Media, as well as outside the company).

And on and on and on and on ... Read the full press release (click here or read below) to get more detail.

Think of all the time savings -- and efficiency gains -- the comes from all this? It ain't just that Squeeze 6.0 encodes much faster. It's also about the fact that Squeeze 6.0 saves you and your clients time at every step of your workflow.

And, listen to this -- for existing Squeeze 5 Pro users -- the upgrade price is only $199 to get all of this, PLUS a complementary Sorenson 360 Review & Approval account (Sorenson 360 is what we call our "video delivery network", or VDN -- a video publishing/hosting solution to manage all of your videos on the Internet). We very much appreciate the loyalty of our existing customers, and we want to continue to earn their trust.

One more thing about which I am especially proud. We set the launch date for Squeeze 6.0 months ago. And, the Sorenson team is so good and dedicated that they did whatever necessary to get it done on time ... no slippage (which is almost unheard of in the world of software and technology). And, the team did it right ... attention to detail ... pride and passion in their work.

Exciting times ...

Sorenson Media Launches Sorenson Squeeze 6 – Higher Quality, Faster, and Now the First Total Workflow Solution for Video Encoding and Publishing

· Video Quality, Encoding Speed Significantly Improved

· New Review and Approve Capabilities and Notification Features Simplify Encoding Workflow

· New Direct Publishing and Syndication of Professional-Quality Video to YouTube, Twitter, Limelight, Akamai and Sorenson 360

· Enhanced Interface Improves Intuitive Design, Making Encoding and Managing Video Files Easy

· New Integrated Online Preset Exchange Gives Users Video Encoding ‘Recipes’ of Experts

· Users Receive Complimentary Sorenson 360 Review & Approval Account

View a demo of Sorenson Squeeze 6 at:

SAN DIEGO (Nov. 3, 2009) – Sorenson Media today announced the immediate availability of Sorenson Squeeze 6, a significant update to the gold-standard video encoding software application. Sorenson Squeeze 6 provides the first total workflow solution for video professionals, enabling customers to employ innovative tools – such as email and text notifications and a secure review and approval process – that simplify the overall workflow and allow them to more easily encode and publish video files on the Internet. Optimized video codecs and new filters have also been added, significantly improving video quality and encoding speed.

Video Management Made Easy

Working in tandem with the Sorenson 360 Video Delivery Network (Sorenson Media’s re-imagined online video publishing platform), Sorenson Squeeze 6 includes a variety of new unique features that make encoding and publishing videos online easier:

- E-mail and Text Notifications. Sorenson Squeeze 6 can now send automatic notifications to clients, colleagues, supervisors, friends or the users themselves via e-mail and text message (SMS) when encoding jobs are completed. With this new feature, users can start an encoding job and walk away, knowing they will be notified immediately when the process is done.

- Review and Approval Workflow. Video professionals can now add their clients’ and supervisors’ contact information to Sorenson Squeeze, which will automatically send them secure, password protected videos for review and approval after encoding jobs are completed. This automated workflow is accessible from desktop computer Web browsers as well as the iPhone, enabling busy professionals to review and approve content on the go. After viewing a video, reviewer feedback and comments are immediately sent back to the Squeeze user, thereby streamlining the workflow of today’s video professionals.

- Direct Publishing and Syndication. In addition to seamless publishing to the Sorenson 360 Video Delivery Network, Sorenson Squeeze 6 users can upload high-quality encoded video directly to popular social media sites, such as YouTube and Twitter, as well as to content delivery networks, including Akamai and Limelight.

- Enhanced User Interface. The Sorenson Squeeze 6 interface has been re-designed to simplify the video compression workflow and provide easy access to the software’s powerful features, including encoding presets; high-quality audio and video filters; DVD burning tools; and the new review, approval and notification functions.

- Complimentary Sorenson 360 Review & Approval Account. Every purchase of Squeeze 6 includes a complimentary one-year Review & Approval account to the Sorenson 360 Video Delivery Network, making Squeeze the first end-to-end encoding and publishing solution.

Higher Quality, Faster Encoding, Expanded Compatibility

Sorenson Squeeze 6 surpasses previous versions of the software in both speed and quality by incorporating and optimizing the latest On2 VP6 and MainConcept H.264 codecs. Internal benchmark tests have shown Sorenson Squeeze 6 is up to 500 percent faster than Sorenson Squeeze 5 when encoding in the H.264 and VP6 formats, both of which are standard formats included with every copy of Squeeze 6. New video filters, including blur, RGB, tint, white balance and timecode, have also been added to improve the quality of any encoded video.

New input and output formats have also been added to Sorenson Squeeze 6, including:

- New Input Formats: AVC-Intra and WMV with VC-1 for use in Blu-ray and Microsoft Silverlight

- New Output Formats: AVI, AIFF, DV Stream, Image Sequence, Wave, and WMV with VC-1

To coincide with the release of Squeeze 6, Sorenson Media has also launched an innovative new Preset Exchange (, an online repository of professional “video encoding recipes” or presets. The presets in the Exchange have been created by top industry compression experts, thereby providing Squeeze 6 users with direct access to the same encoding tools used by seasoned encoding professionals to get the best quality out of their encoding processes. Because the Preset Exchange is seamlessly integrated with Squeeze 6, users can instantly import new presets into Squeeze by clicking “Install” on the Preset Exchange Web site.

Along with previous integration with Avid’s suite of editing applications, Sorenson Squeeze 6 also now works seamlessly with Apple’s Final Cut Pro and iMovie. This process significantly improves workflow times by eliminating the need for cumbersome exporting and importing between applications and enables users to tap into the powerful Squeeze feature set directly from their favorite editing software.

Pricing and Availability

Sorenson Squeeze 6 and Sorenson Squeeze 6 for Flash are available immediately for electronic download or for shipping in CD form. Sorenson Squeeze 6 is $799 and Sorenson Squeeze 6 for Flash is $499. Upgrades from previous versions of Sorenson Squeeze begin at $199. The complimentary one-year Sorenson 360 Review & Approval account includes 5 gigabytes (GB) of storage, 100 streams per month and a maximum video length of 30 minutes.

For additional information about purchasing Sorenson Squeeze 6 or to find a reseller, visit A webinar with more details about Sorenson Squeeze 6 and Sorenson 360 will be held November 3, 2009 at 1 p.m. Pacific Time. Participants can register by visiting:

Online Press Room

The Sorenson Media online press room is available at, and includes downloadable press releases, company and product information, and high-resolution images.

About Sorenson Media

Sorenson Media ( offers comprehensive, award-winning solutions that empower businesses and video professionals to easily and affordably publish the highest-quality video to the Internet and other media. Included among its products and services are the Sorenson 360 Video Delivery Network (VDN), Sorenson Media’s re-imagined video publishing platform; Sorenson Squeeze, the gold-standard for video encoding applications; Sorenson Squish and SquishNet, which together create an easy-to-use browser-based video publishing platform for user-generated content; and Sorenson Spark, the industry’s most widely used video codec, which enables mobile devices and other consumer products to playback the largest selection of video on the Internet today. Since its inception in 1995, Sorenson Media has been instrumental in bringing Internet video to mainstream applications and is committed to dramatically improving the online video experience for both content creators and consumers.