Tuesday, October 06, 2009

Brits Prefer Their Advertising Online -- U.S. Not So Much (Yet)

Recently, The Wall Street Journal reported that Internet advertising in the U.K. overtook TV advertising in the first half of this year. The market share for Internet ads was 23.5% compared to TV's 21.9%.

Think about that -- truly remarkable.

The same thing hasn't happened -- yet -- in the U.S., where TV ads still rule the day (43.4% market share compared to Internet ads' 13.9% share).

But, make no mistake ... it is happening ...