Wednesday, July 29, 2009

Video Quality & Client-Side Encoding -- Squeeze It Together, Only Via Sorenson 360

Yes, there are many video publishing platforms out there. But, only we -- Sorenson 360 -- puts the power of client-side encoding front and center. And, apart from the video capture itself, video quality comes from the encoding process. I have previously have written about our unique client-side encoding -- award-winning Sorenson Squeeze -- approach geared to video professionals.

Today, in a press announcement just hitting the wires (see full text below), one of our Sorenson 360 customers talks about how his company made its decision to choose our new video publishing platform over the myriad of others out there -- and what uniquely differentiates us from the others -- and why we call ourselves a video delivery network ... video publishing, re-imagined. The full press release is below:

Sorenson Media’s Unprecedented Client-Side Encoding, Control of Quality, and Company Reputation for Innovation Differentiate Sorenson 360 Internet Video Publishing Platform

· Unique to Sorenson Media’s Internet Video Delivery Network is Pre-Upload Encoding through Sorenson Squeeze, Resulting in Top Quality Video and Speedy Upload; Critical for Video Pros

· Customers Transition Readily from Best-in-Class Sorenson Squeeze Digital Encoding Software to Sorenson 360 Video Publishing Platform, Now Seamlessly Integrated

· Unlike Other Video Publishing Platform Providers, Sorenson Media has been an Internet Video Innovator for 14 Years; has a Strong Customer Base; and has been Profitable for Years

SAN DIEGO (July 29, 2009)—When Jim McLaughlin, executive producer for Sparks Milling, a digital media production company in St. Louis, Mo., began searching for a service to publish professionally produced video online, his priority was clear: “Nothing is more important than the quality and resolution of the video output.”

McLaughlin found that while other video publishing platform providers take away control from the video professional by providing only server-side encoding, Sorenson Media’s unique solution is to provide client-side encoding through its best-in-class Sorenson Squeeze 5 software and the Sorenson 360 Video Delivery Network (VDN).

“It’s exactly the solution I was hoping for,” said McLaughlin. “I know that the time and effort I put into my source files will be faithfully carried through.”

With the Sorenson 360 VDN, users select video encoding parameters for the highest video quality or choose a variety of pre-sets and then encode the video on their computer before uploading, saving time and retaining control. Alternatively, customers can simply drag-and-drop their videos through their browser without a separate application, maintaining high quality through the Sorenson Squeeze client-side encoding engine.

View a demo of Sorenson 360’s unique client-side encoding at:

The popularity of Internet video has businesses searching for ways to display products and drive sales with crisp, vivid video content onto their Web sites. The Sorenson 360 VDN enables small- to medium-sized businesses, video professionals and any content creator to quickly and seamlessly encode and publish the highest quality video content. Clients can upload an unlimited number of videos to embed, and then manage them on any number of Web sites.

As a video professional, McLaughlin was already using the industry-leading Sorenson Squeeze digital encoding software. “Having a direct path from Squeeze to Sorenson 360 VDN can’t be beat,” he said. “And, once I’m in Sorenson 360, I have all the control and information I need to present my product. Using Squeeze and 360 together is a huge help in keeping our high-resolution video looking great all the way through to delivery. It’s the right tool for the job, by far.”

“We’ve created a powerful, easy-to-use, all-in-one workflow solution designed to serve a professional client’s needs for Internet video publishing,” said Peter Csathy, Sorenson Media CEO. “Our Squeeze software has been the gold-standard for video encoding for years, so no one else in the marketplace can offer the clear benefits of high-quality client-side encoding.”

Numerous other companies offer Internet video publishing platforms using cookie-cutter server-side methods that prioritize other features over quality and client control, said Csathy, and many are folding up their tents in the rough weather of the current economy. “Only at Sorenson Media can we say that we have been innovators in the Internet video industry since the beginning, 14 years ago; we have a substantial customer base of video professionals; and we have been profitable for years. Our video customers tell us our long-standing reputation for innovation and stability were critical to their choice of Sorenson 360 VDN over the myriad of video publishing platform providers.”

About Sorenson Media

Sorenson Media ( offers comprehensive, award-winning video solutions that empower customers to easily and affordably access and deploy the highest-quality video across the Internet. Included among its products and services are the Sorenson 360 Video Delivery Network (VDN); Sorenson Squeeze, the gold standard encoding application; Sorenson Squish and SquishNet, an easy-to-use browser-based video publishing platform for user-generated content; and Sorenson Spark, the industry’s most widely used video codec, which today enables mobile devices and other consumer products to playback the largest selection of video on the Internet. Since its inception in 1995, Sorenson Media has been instrumental in mainstreaming Internet video, and is committed to dramatically improving the online video experience for content creators and consumers alike.

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Press Contacts:

Jacob Moon

Sorenson Media Public Relations


David Parkinson

Sorenson Media Public Relations