Early reviews are in -- and, I am pleased and proud to say -- they are glowing. One of the most respected voices in our online video space -- Dan Rayburn of StreamingMedia.com -- writes the following headline:
Now, Dan doesn't just read press releases. He spends a lot of time personally testing/using the products and services about which he writes. And, this was a formal product review. Which makes it even sweeter.
Dan also writes about the specific market segment that is in need of -- and is satisfied by -- Sorenson 360. The video professional and small-to-medium business (SMB). Squeeze-type users, in other words, where quality matters most.
Dan's last sentence also brings all of us a smile at Sorenson Media -- in his words, "I see [Sorenson Media] leading the small and medium sized market with this offering."
That is our strategy; that is our goal. And, that ultimately comes down to whether we succeed in giving the video professional and SMB what they need to get their prized video assets onto the web easily and with the highest quality -- so that they can make more money and better monetize their businesses.