Tuesday, June 02, 2009

Want All YouTube Video? You Need Spark ... Sorenson Spark, That Is ...

My company, Sorenson Media, today announces a significant expansion of our Sorenson Spark licensing program as a result of accelerating demand.  Two new partners -- NXP Semiconductors and Ittiam -- join a long list of licensing partners, including Qualcomm, Verizon Wireless, Sony and YouTube.

Sorenson Spark is the world's most ubiquitous video codec (see my earlier post on the subject), and demand to license our innovative codec has expanded dramatically to enable playback of the full breadth of Internet video on mobile phones and on consumer electronic devices (including in the living room and on the TV).  As an example, without the Sorenson Spark decoder, consumers cannot access the full breadth of YouTube video (the majority of which is encoded in Spark).

Here is the full press release:

Market Demand for Sorenson Media’s Sorenson Spark Video Decoder Expands Sharply, Enabling the Full World of Internet Video on Mobile Phones and Other Consumer Electronic Devices

Ittiam and NXP Semiconductors Join Qualcomm, Verizon, Sony, YouTube and Numerous Others in Licensing Sorenson Spark from Sorenson Media to Enable their Users to Playback the World’s Largest Selection of Internet Videos


SAN DIEGO (June 02, 2009)—Sorenson Media today announced a significant expansion of its Sorenson Spark licensing program as a result of accelerating market demand and proliferation of Internet video. Sorenson Spark is the Internet’s most widely deployed video codec, powering hundreds of millions of Internet videos, including those on YouTube, the volume leader in online video streaming. Companies looking to add video functionality to mobile phones and other consumer electronic devices – including those bringing video into the living room – must have the Sorenson Spark video decoder to enable users to playback that full world of Internet video.


As part of its announcement, Sorenson Media named new licensing partners for its Sorenson Spark video decoder. Ittiam and NXP Semiconductors are among the latest companies to license Sorenson Spark from Sorenson Media — joining Qualcomm, Verizon, Sony, YouTube and numerous others — to enable Internet video on consumer electronic devices, including the new generation of high-performance, low-power, multimedia-rich mobile phones, mobile computing devices, set-top boxes and Internet-connected TVs.

 “The Sorenson Spark decoder has become ubiquitous in the embedded space,” said Shantanu Jha, vice president media processing at Ittiam Systems. “Because of this, we saw a critical need to enable Sorenson Spark video decoding on our vast multimedia application array.”

 Sorenson Media’s Sorenson Spark Software Developers Kit (SDK) enables developers to integrate the Sorenson Spark decoder into a wide array of programmable chipsets and semiconductors. The SDK is designed to provide Sorenson Spark decoding on any platform, including custom silicon.

 “Industry-leading consumer electronic device manufacturers are greatly enriching the Internet video experience for their customers by licensing the Sorenson Spark video decoder,” said Peter Csathy, president and CEO of Sorenson Media. “We are seeing phenomenal growth in the number of ways people can watch Web video, and we are still only in the early innings of the Internet video revolution. Our licensing partners recognize that the Sorenson Spark video decoder is a must-have to enable consumers to enjoy the full world of Internet video.”

 About Sorenson Media

 Sorenson Media (www.sorensonmedia.com) offers comprehensive, award-winning video solutions that empower customers to easily and affordably access and deploy the highest-quality video across the Internet. Included among its products and services are the Sorenson 360 Video Delivery Network (VDN); Sorenson Squeeze, the gold standard encoding application; Sorenson Squish and SquishNet, an easy-to-use browser-based video publishing platform for user-generated content; and Sorenson Spark, the industry’s most widely used video codec, which today enables mobile devices and other consumer products to playback the largest selection of video on the Internet. Since its inception in 1995, Sorenson Media has been instrumental in mainstreaming Internet video, and is committed to dramatically improving the online video experience for content creators and consumers alike.

Press Contact

Jacob Moon

Sorenson Media Public Relations