Other licensees of Sorenson Spark include industry behemoth YouTube -- but the list goes on and on. And, expect other major announcements very soon.
Why Sorenson Spark? Because our video codec revolutionized video over the Internet. We gave then-Macromedia Flash (now Adobe Flash) the power to play video in the first place (in other words, we are the video technology behind Flash). This means that literally over one billion video files on the Internet were encoded with Sorenson Spark -- and that means that Sorenson Spark is absolutely necessary to play (decode) that video content (in essence, that video is exclusively Spark's). Without Sorenson Spark, that video is dead. Think of all that content on YouTube ... you need Sorenson Spark to enjoy it. Verizon and others recognize that. In the words of Mike Lanman, Vice President & Chief Marketing Officer for Verizon Wireless:
"One of the most exciting features for Verizon Hub customers is the ability to watch video on their home phones. By integrating Sorenson Spark, our customers benefit from access to high-quality video playback in the industry's most common format."
And, apart from enabling high quality video, Sorenson Spark is incredibly efficient. That is especially critical with new form factors like the "Verizon Hub" and in the mobile world. Sorenson Spark uniquely empowers mobile hand-sets to play YouTube video in the highest possible quality and at a full 30 frames per second. In a word, if you want your mobile customers to be able to enjoy video on their handsets/phones, then you need Sorenson Spark. Period. Full stop.
Sorenson Spark ... there is NO substitute.