How are successful partnership strategies and relationships realized? As you can imagine, I have some strong opinions and conclusions in that regard. I discussed these in one of my posts from several months ago. Although I wrote this in the context of SightSpeed, the lessons learned and to be applied are equally apt today -- not only for Sorenson Media, but also for any company committed to pursuing a successful partnership strategy.
And, we at Sorenson Media are absolutely committed to pleasing our partners in ways that no other company can. We have the best in class services; we have the best and most experienced team; we have the flexibility; we have the stability that others simply don't have (we have been in the business since 1995 and profitable for several years -- who else can say that?); and we have the passion to follow through and please our partners. And, don't underestimate the power of passion.