While other video sites -- including the mother of them all, YouTube -- posted significant drops in total usage/viewing (YouTube down a whopping 11.2% from the previous month), Hulu rocketed upward 32.9%! (Of course, to be fair, YouTube totaled 5.16 BILLION -- with a capital "B" -- streams for the month period ending February 9, whereas Hulu's total was 309 million streams). Nonetheless, impressive -- very. And, Hulu is now easily the #2 video streaming site.
Is this a one-time aberration? Don't think so. Hulu is now -- for the first time -- being talked about in the mainstream. And, its advertising model is significantly more interesting at this point, precisely because its video content is different from YouTube and others -- i.e., advertisers are much more willing to pay top dollar for "The Jon Stewart Show" than skateboarding dogs (although that YouTube video is hilarious).
And, just today, as reported by The Wall Street Journal, Hulu is aiming its sites directly on the world of social network by introducing Facebook-type features.
If I am any indicator of Hulu's success, I have posted back-to-back stories prominently mentioning Hulu in the past two days ...