For those who know me, they know that I am a passionate music fan -- and listen to music essentially 24/7. And, my favorite all-time band -- without a doubt -- is U2. I was first turned on to them back in my days at the University of Minnesota when a very prescient music store guru insisted I buy their "October" album when I asked, "which band will be the next big thing?"
Well, their album dropped Tuesday of this past week -- I bought it online immediately -- and I have listened to it non-stop since. It is an instant classic. Many of the tracks hearken back to the early days of "October" and "The Unforgettable Fire." Haunting, textured, vintage ... Interestingly, the first single -- "Get On Your Boots" -- is my least favorite song.
U2 -- apart from being great musicians -- are brilliant marketers. And, they canvassed the media this week in support of their release (which deserves such high profile treatment). Uniquely, they performed songs every night this past week on "The Late Show with David Letterman" (also one of my favorite performers ... from back in the day of my Gopher-dom).
Buy it, stream it, and see the tour later this year -- they still are THE quintessential rock band of our generation. And, the beautiful thing is that, unlike the Rolling Stones who lost their passion in their late 40s and beyond, U2 continues to write new classics.