Americans now watch over 150 hours of television each month -- an astounding figure. But, while overall television usage surprisingly continues to grow, Internet viewing of video grows at double the pace. At this point, the average American now watches nearly 3 hours of video monthly over the Internet. According to a feature story in Monday's Wall Street Journal, "online video is cutting into television ...."
Bottom line -- in the words of the ratings folks at Nielsen Company, "If people like video, they like it wherever they can get it."
Great news for every player in the Internet video game ... and this game is still in its early innings.