Cable's "TV Everywhere" Initiative is Not TV Everywhere -- But, Internet TV Will Be

I recently blogged about Comcast's and Time Warner's recently officially announced "TV Everywhere" initiative -- which is cable's understandable (yet ultimately unrealistic) attempt to reign in the genie of TV over the Internet. "TV Everywhere" is anything but -- since the cable and satellite operators (and, for the most part, the major TV content providers) have interests of self-preservation to keep TV programming "walled in" and not freely available. This is the IPTV view of the world, as opposed to "Internet TV" -- the latter which is, for the time being, represented best by Hulu.

As I have written several times before, the IPTV view of the world -- i.e., TV Everywhere -- will most certainly rule the day for the near term (meaning, the next few years). But, ultimately, Internet TV will win the day, because consumers ultimately will demand it. Put simply, content wants to be freely available over the Internet (which does not mean, however, that consumers will not pay for it in some manner).

A recent compelling perspective on this state of the TV business -- provocatively titled "The TV Business is Toast" -- is offered by Henry Blodget of the Huffington Post. Definitely worth a read.