Wednesday, May 28, 2008

Is the TV Set-top Box Going the Way of the Dodo Bird?

Big news for TV viewers announced today -- Sony Electronics has reached agreement with several of the major cable operators to provide 2-way interactive services without the need for any cable set-top box. Instead, TV watchers will be able to plug their cable connections directly into their TV sets to interact with web-based services such as video on demand. Although Sony is the first to reach this accord, other major TV electronics companies are expected to follow suit.

Certainly, the implications of this development are far-reaching -- including the types of rich interactive services that will be available to TV viewers. As indicated in the Los Angeles Times article, expect interactive chat and video chat, among other novel and compelling new services to move off the desktop and into the home on the big screen. Soon, you will be able to make comments to your best friends about your favorite stars while watching the Oscars -- even if those friends are far far away.