Tuesday, March 11, 2008

Hulu Set to Officially Launch -- If They Build It, Will Users Come?

Hulu.com -- the online video site joint venture between News Corp. and NBC Universal -- is set to officially enter an extremely crowded online video marketplace as early as tomorrow. Hulu hopes to have the best of both worlds -- i.e., be its own destination site while, at the same time, syndicating its content to AOL, Yahoo!, MSN, MySpace and others.

The challenge for Hulu is to gain traction in an already-crowded marketplace -- Hulu's own syndication partners already have substantial similar content. And, then there are YouTube, Joost, Veoh and others ...