Friday, November 16, 2007

Google Has Much More On Its Mind for Mobile -- Surprise, Surprise

Recently, I reported on Google's initial plans for the mobile world -- a new operating system for mobile devices that makes them act more like PCs (richer media, etc.).

Turns out, not surprisingly, that Google's mobile plans may be much much grander than that. As reported in today's Wall Street Journal, Google is now preparing to bid up to $4.6 billion for wireless spectrum that would enable it to run its own mobile network -- and, Google apparently plans to bid alone, without any partners of any kind (including telecoms).

Just like everything else it touches, Google's moves into the mobile world undoubtedly would cause a major shake-up, to say the least. In the words of the Journal, "its push could potentially expand the availability and decrease the cost of high-speed mobile Internet access to consumers and broaden the wireless applications they can use."

Not good news for the carriers ...