Wednesday, October 31, 2007

Google Looks To Set THE Standard for Social Networks

Google -- in a strategy called "OpenSocial" -- is leading a consortium of companies in an effort to set THE open standard that enables software developers to write programs for social networks on the web. Those who have banded together with Google -- surely a good bet to follow -- include LinkedIn, Friendster, Plaxo, Ning and Google's Orkut, but also include Salesforce.com and Oracle. Google's move is yet another shot across the bow of Microsoft, which just took a major stake in Facebook (the social network that revolutionized the open platform strategy). It also represents a major threat to other major players, including MySpace, that are left out in the cold.

Google's mantra is simple -- "anything you can do, I can do better."

So far, they have been right a lot more than they have been wrong ...

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