Thursday, June 07, 2007

CBS Continues to Throw Spaghetti Against the Wall in Aggressive Digital Push

As reported in today's Wall Street Journal, CBS continues to aggressively pursue new opportunities in the online world -- an experimentation strategy which can be likened to throwing spaghetti against the wall to see what sticks (by the way, no disrespect intended with this analogy, as experimentation makes complete sense in this brave new digital media world). This time, CBS has invested an undisclosed amount in online ticket marketplace TicketReserve, a site which sells sports fans tickets in advance to premier events.

Last week, I had the pleasure of listening to CBS's leader, Les Moonves, lay out his digital media vision at the D Conference. Moonves and CBS are pursuing a very different strategy in the online world than Walt Disney, as an example. Apart from CBS's aggressive push into a myriad of directions online, CBS has fully embraced a widespread syndication model for its content, whereas Disney, for now, continues to believe in driving traffic to its own sites with its "differentiated" content. I have blogged about this before ...