Sunday, May 27, 2007

Hyperlocalism -- THE Solution for the Ailing Newspaper Industry?

Newspapers across the country -- and around the world -- have taken a beating for a variety of reasons.

What's the solution? Ted Wallingford not only diagnoses the ailment, he prescribes the 8-step cure in a very thorough and thought-provoking analysis for this Memorial Day weekend. Worth a read. Of note, check out step #6 -- "Embrace new forms of media to empower the community" -- and, in particular video. In Ted's words:

"Deliver news by video and you create an advertising premium. Even allow your news consumers to give comments on stories in the new medium–video and voice. It’s easier to say it than to type it. Hence the success of New School outfits like Vlip. Use video and empower your readers to use video."

Don't know know how to do that? No worries -- Ted will show you how. He invites interested folks to call him! Now THAT is a progressive 2.0 attitude! (and thanks for the Vlip plug Ted)

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