Friday, May 18, 2007

A Human Giant Taking Over MTV Beginning Noon Today, May 18 -- YOU Can Join in the Coup Live Via Web Cam!

Human Giant -- if you don't know who they are, you should -- is taking over MTV's Times Square studios for 24 hours beginning today, May 18th, at noon.

The really big news is that YOU (or your friends) can be part of this MTV takeover without traveling to New York City and forcing your way into MTV's studios -- instead, you can join Human Giant on the air live -- via web cam -- during this 24 hour block from the comfort of your home, apartment, local Starbucks ... you get the idea. How? SightSpeed is the key ... the "special sauce" if you will. Check out these details, get your 15 minutes of fame, and spread the word ... Find out what Nina from Vlip ( has to say about this hostile takeover. And, our very own "The SightSpeed Guy" has a few things to say about this as well ...

Hmm, there may be something to this web cam interactivity thing after all! MTV -- trend-setting yet again.

Viral Marketing At Its Finest -- Freak Out the Minds of Your Family, Friends & Colleagues With Criss Angel

Now for something completely different ...

Today, I received an email from a good friend of mine with a link in it -- I, of course, opened it -- and was amazed (skipped my early morning cup of coffee because it was so "freaky", which isn't surprising since it is a Criss Angel video -- Criss Angel of Mind Freak fame). Check it out yourself -- follow the 3 easy steps to "freak your friends' minds" and send one of the videos to yourself -- you will get the point.

Of course, at the end of the day, this is "just an ad" for his upcoming season premier on A&E. But, it is so much more -- it represents viral marketing at its finest.

Why? I immediately sent the ad to 5 family members and friends -- and I posted about it just now!

Res ipsa loquitur and Q.E.D.

(and, no, I have no affiliation whatsoever with Criss Angel or MindFreak (although I think it is a great show -- and I sit on the board of DMGI, and we have a licensing deal for the distribution of Angel's content in digital form)).

The Online Discovery Game Continues -- YouTube Star Headed for TV Reality Show

I have blogged several times about the Internet -- and, in particular, online video -- being the new "Schwab's" (the new place and way to be "discovered").

Yet another example -- Stevie Ryan, a YouTube star best known for her "tough-chick" character Little Loca, has just been named as one of the four hosts of the new CW reality series "Online Nation."