Monday, May 14, 2007

SightSpeed's New Live In-Call ("Interview") Recording Mode

My first guest using SightSpeed's new live in-call recording mode is resident video expert Tom Harper who helped make this, and many other innovations, possible. Tom explains how to easily add this kind of power to your own blog or web site, something that Ken Camp and others already have done.






Video Expert Tom Harper Interviewed Using SightSpeed's New Live In Call Recording Mode from csathy on Vimeo

Television's Online Dilemma -- Syndicate? Or, Go It Alone?

The major television networks -- whose viewership continues to slide -- are using vastly different strategies to harness the online video market to their advantage and ultimately grow their long-term prospects.

As discussed in a major feature story titled "ABC Blazes its Own Trail Online" from today's Los Angeles Times, ABC is the poster child for adopting the strategy of trying to draw viewers to its own online destination site. ABC, in other words and at least up to this point, believes that it can go it alone with the strength of its line-up -- a strategy which several industry pundits, including Mark Jung, Former COO of Fox Interactive, consider to be dead on arrival and representing the worst in web 1.0 thinking.

CBS, on the other hand, is betting its hand fully on the online syndication model -- distributing its content as widely as possible over the Internet (as discussed in a separate feature story from today's Wall Street Journal on page B1). In fact, CBS has all but conceded defeat on its own attempt -- called "Innertube" -- to build a separate destination experience for its own television content. According to CBS's new chief Internet strategist and as quoted in WSJ, the Web address for Innertube should be "CBS.com/nobodycomeshere."

Most pundits (and networks) are betting on the syndication model -- as consumers just seem to want "what they want, and when they want it." In this increasingly on demand world where more and more video content is online, aggregators play an increasingly central role (case in point, YouTube). The key for "traditional media" will be to make their television programming visible amid all the choices.

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