Until this past Friday, the conventional wisdom was that Internet advertising firm DoubleClick Inc. soon would be in Microsoft's hands -- an important development by Microsoft to combat the continuing Google juggernaut. But, things didn't work out that way of course, as Google instead paid $3.1 billion to buy DoubleClick itself -- and keep it out of Microsoft's hands.
This isn't sitting well with Microsoft, and the software giant spent the weekend raising antitrust and privacy concerns (and discussing those concerns not only with the press, but also with other tech giants such at AT&T, AOL and Yahoo). According to today's Los Angeles Times, General Counsel Brad Smith of Microsoft lamented: "By putting together a single company that will control virtually the entire market ... Google will control the economic fuel of the Internet." He further warned that Google would have "an unprecedented degree" of personal information about its users and their activity on the Internet.
Hmmm ... "a single company that will control virtually the entire market" ... sound familiar?
In other Google news, the juggernaut does, in fact, continue -- Google just announced a major new deal with Clear Channel Communications Inc. under which Google will place advertising for Google customers on more than 675 Clear Channel radio stations.