Tuesday, April 10, 2007

Apple's iPod -- 100 Million in Sales & Growing

Apple just sold its 100 millionth iPod -- taking a bit more than five years to reach this milestone after launching them in November 2001. To offer some perspective, Sony took 14 years to sell 100 million Walkmans. And, the Apple iPod juggernaut shows no sign of abating, despite attempts by the likes of Microsoft with its Zune player (as reported yesterday, the iPod has about 74% market share for MP3 players sold in the U.S., whereas the Zune has 2.3%). Apple also reported that iTunes -- its digital music store for the iPod -- has reached sales of over 2.5 billion songs, 50 million television shows, and 1.3 million movies.

It was my former company, Musicmatch, that first enabled Apple to reach the PC customer base with the iPod -- a critical strategic move on the part of Apple in order to gain mass appeal and cement its market leading position.