There is no mystery about my deep convictions that online video, in all of its incarnations, will be a multi-billion dollar business soon. And, this isn't just because I run an IP-based video company and sit on the board of the leading digital rights acquisition company/aggregator.
Strategy Analytics recently issued a report predicting that online sales of TV shows, movies and other prerecorded video will surge nearly 400% in 2007 and become a multi-billion dollar business with nearly $1.5 billion in sales this year. The report expects this number to grow to nearly $6 billion by 2010. Specific numbers cited in the report include $300 million in revenues for 2006; $1.459 billion revenues for 2007; $3.005 billion for 2008; $4.483 billion for 2009; and $5.911 billion for 2010.
With the host of video sites already on the market -- and soon entering the market (including the highly anticipated "The Venice Project") -- can there be any doubt that IP-based video will reach a screen near you (whether that screen is your PC or laptop, your flat screen in your home, or the third screen that you carry with you at all times)? And, is there any doubt that this surge will include both pre-recorded and live video?