Friday, January 12, 2007

The Power of Personal Video -- Reaching the Super Bowl

If there is any doubt that "Personal Video" has arrived, those doubts are erased by the ultimate mainstream compliment -- the Super Bowl embracing Personal Video. "Personal Video" is what I call user-generated video content -- video that can be captured both with planning via a camcorder or generally more spontaneously via an embedded camera/web cam. This year's Super Bowl -- also known to be the Super Bowl for marketers -- will prominently feature a number of ads made either entirely or in part by the YouTube generation. Read more about this in today's Wall Street Journal on page B1 in a story by Brian Steinberg titled, "Super Bowl Advertisers Hand Amateurs the Ball."

You will be hearing much more about "Personal Video" in the weeks ahead ...