Sunday, November 19, 2006

"Click-to-Call" Video for E-Commerce & E-Services

In my last post, I discussed one of SightSpeed's least known, but most compelling, features -- "click-to-call" video (and mostly discussed compelling applications for so-called social networking sites). I also touched upon e-commerce uses of "click-to-call" video, but only briefly. Other bloggers have picked up on the potential e-commerce uses of "click-to-call" video (including VoIP Lowdown and [Since my post, added more interesting perspective.]

"Click-to-call" video calling holds unique promise for e-commerce and e-services. Think of just some of the following examples:

(1) small businesses can add easy-to-use "click-to-call" video calling buttons to their web sites to significantly enhance interaction and their overall relationship with their customers and potential customers -- to optimize "connectivity" by giving customers and potential customers a direct way to reach out to them (without the need to download any software);

(2) small businesses (and large businesses, for that matter) can add such buttons and functionality to enhance the closing of deals and transactions online -- as an example, imagine any e-commerce site adding video calling functionality in order to inject the previously missing "human" element to the online commerce experience and, therefore, converting more leads into final sales (e.g., giving online home mortgage sites the ability to offer their customers a live personal home specialist online -- visually via video calling -- to close the deal online since many folks simply are not willing to close such a major transaction online without this human element); think about the potential here for small and large businesses alike!

(3) e-services using "click-to-call" video to extend their reach and do what they otherwise simply could not do effectively, such as teach (e.g., distance learning sites using SightSpeed's services so that language teachers can effectively teach by "showing" the student how to say words with critical visual cues -- something that cannot be nearly as effectively done without adding this previously missing human element);

(4) and, let's not forget the straightforward -- yet nonetheless revolutionary -- application of "click-to-call" video customer support; as an example, SightSpeed gives its customers such video support, which in turn enables our customer support team to more effectively troubleshoot for our customers (i.e., they can truly "show" customers how to fix certain issues).

These are just some examples, and this certainly is not an exhaustive list (in fact, I would like to hear directly from you about other uses and potential uses of "click-to-call" video for e-commerce and e-services). The bottom line is that businesses can use video to "connect" with customers and potential customers in ways that no other form of communication can. And, let's not forget that these businesses can also uniquely market their wares and services with easy-to-create and send recorded video messages/marketing (and track the success of such campaigns). And, all of this -- including the full quality video calling functionality/buttons (30 frames/second, no latency, perfect sync) -- is entirely FREE. (And, remember, the customers/potential customers do not need to install ANY software, nor do they need to even have a web cam -- i.e., they can see the "other side" through a web interface after they have "click-to-called.")

Now, THAT's positive ROI just waiting to happen ...

(see some recent discussions about "click-to-call" voice calling by Andy Abramson and Luca Filigheddu)