A couple days back, Jon Arnold posted a blog titled "More Cred for Bloggers" and discussed how SightSpeed and other companies frequently cite his posts and those of other notable bloggers in the VoIP and video and voice over IP (VVoIP) space on our respective web sites (including those of Ken Camp, Andy Abramson, PhoneBoy, Ted Wallingford, Om Malik, Jeff Pulver, Russell Shaw, Aswath Rao, and Alec Saunders).
Why do we do this?
Precisely for the reason stated by Jon -- i.e., blogs are "both credible sources and validators of emerging trends."
Bloggers, as well as our customers, are critical data points for us. They not only use our products and services, but those of others in and around our space. They tell us what they like (and don't like) about our products and services. They also tell us what they would like to see added to our products and services and help us consider how we should evolve. And, of course, they help to extend our vision of what else is going on in and around our space and what should (and should not be) on our radar screen.
We are a small company -- we can, and do, carefully review and consider all customer feedback and blogger feedback.
We are accessible and we do listen. Believe me, we listen. Keep it coming ...